Word Of Mouth

Word of mouth is probably the most powerful and effective marketing tool there is. Unfortunately it is relatively slow to act. However, the internet gives new dimensions to word of mouth. Firstly, an artists website gives a focus to word of mouth and a source for sales. Secondly, email gives a means by which fans can spread an artists music directly. Either artists can "sacrifice" tracks as mp3s for fans to spread, or Weed offers a means by which tracks can be spread and still make money for artists. Discussion groups offer more forums for word of mouth. These are probably most effective if they can include direct links to downloadable tracks.